Introduction: The Great Analytics Showdown – GA4 vs UA

Hey there, digital marketing aficionados! Are you ready for a thrilling showdown between the two analytics titans, GA4 and Universal Analytics (UA)?  In this engaging guide, we’ll dive into the 5 key differences between these two platforms, giving you the insights you need to optimize your brand/start-up’s data analysis in 2023. So, grab your popcorn, and let’s get started!

Pro Tip: Stay up-to-date with the latest analytics developments to ensure you’re using the best tools for your digital marketing strategy.

Data Collection: Event-based vs Session-based

The first key difference between GA4 and UA lies in their approach to data collection:

  • GA4: Event-based tracking focuses on user interactions, capturing both automatic and custom events.
  • UA: Session-based tracking emphasizes user sessions and pageviews, with additional event tracking available.

GA4 vs UA data collection methods comparison

Enhanced Measurement: Automatic Event Tracking in GA4

GA4 takes event tracking to the next level with its Enhanced Measurement feature:

  • GA4: Automatically tracks essential events, such as scroll depth, outbound clicks, and video engagement, without custom coding.
  • UA: Requires custom event tracking setup for similar insights.
  • Pro Tip: Leverage GA4’s Enhanced Measurement for a more comprehensive understanding of user behavior on your website.

Customization: GA4 Offers More Flexibility

When it comes to customization, GA4 has the edge over UA:

  • GA4: Allows custom parameters for both events and user properties, giving you more control over data collection.
  • UA: Offers custom dimensions and metrics, but with a more limited scope.

Cross-Domain and Cross-Platform Tracking: GA4’s Holistic Approach

GA4 excels in tracking users across multiple domains and platforms:

  • GA4: Seamlessly tracks users across web and app environments, as well as multiple domains, with a single property.
  • UA: Requires separate properties for web and app tracking, and additional setup for cross-domain tracking.

GA4 and UA customization features comparison

Reporting: GA4’s Flexible and Customizable Reports

GA4’s reporting capabilities stand out compared to UA:

  • GA4: Provides customizable and flexible reporting, including funnel exploration, path analysis, and cohort analysis.
  • UA: Offers a fixed set of standard reports, with limited customization options.

Conclusion: Choose Your Analytics Champion – GA4 or UA?

Now that you’ve got a ringside view of the showdown between GA4 and UA, it’s time to decide which platform suits your brand/start-up’s digital marketing needs. Each platform has its strengths, and the choice ultimately depends on your specific goals and requirements. Remember, if you need help navigating the world of analytics, our team at offers


Published On: March 22nd, 2023 / Categories: Web Analytics /

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