Advanced Instagram Marketing: 9 Tips to Leverage Stories & IGTV for Brand Growth

Instagram has become a powerhouse for brand growth, and mastering its features like Instagram Stories and IGTV can take your marketing game to the next level.

In this post, we’ll share 9 advanced strategies to harness the power of Instagram Stories and IGTV for explosive brand growth. Let’s dive in!

 Embrace the Art of Storytelling

Captivate your audience with engaging narratives:

  • Share behind-the-scenes content that showcases your company culture
  • Highlight customer success stories and testimonials
  • Use polls and question stickers to interact with your audience and gather insights

Pro Tip: Use Instagram’s built-in features like GIFs, stickers, and filters to make your Stories more dynamic and engaging.

 Plan and Schedule Your Content

Consistency is key to maintaining your audience’s interest:

  • Develop a content calendar to plan and schedule your Instagram Stories and IGTV posts
  • Mix up promotional, educational, and entertaining content to keep your audience engaged
  • Use analytics tools to determine the best times to post for maximum reach


Leverage Instagram Stories Ads for Maximum Exposure

Expand your reach with targeted ads:

  • Create eye-catching, short-form video ads that grab attention within seconds
  • Use Instagram’s targeting options to reach your ideal audience
  • Test different ad formats, creatives, and CTAs to optimize performance

 Harness the Power of Instagram Story Highlights

Turn your best Stories into evergreen content:

  • Organize your top-performing Stories into Highlights on your profile
  • Use custom covers to make your Highlights visually appealing and on-brand
  • Update your Highlights regularly to keep them fresh and relevant

Collaborate with Influencers and Brands

Expand your reach and credibility through partnerships:

  • Partner with influencers and complementary brands to create co-branded content
  • Host joint Instagram Lives or IGTV interviews to showcase your expertise
  • Share user-generated content (UGC) to foster community and engagement

 Optimize Your IGTV Videos for Search and Discoverability

Help your audience find your content more easily:

  • Use descriptive, keyword-rich titles and descriptions for your IGTV videos
  • Add relevant hashtags to increase discoverability
  • Share a preview of your IGTV video in your Stories to drive more traffic

Pro Tip: Check out our ultimate guide to keyword research for brand builders to find the right keywords for your IGTV content.

 Utilize Instagram’s Built-In Shopping Features

Drive sales directly from your Stories and IGTV content:

  • Tag products in your Stories and IGTV videos to create a seamless shopping experience
  • Use shoppable stickers and CTAs to guide your audience toward making a purchase
  • Collaborate with influencers to showcase your products in action and drive sales

 Track and Analyze Your Performance

Use insights to optimize your Instagram marketing strategy:

  • Set up web analytics to track user behavior, engagement, and conversions
  • Review your Instagram Insights regularly to identify top-performing content and trends
  • Test, learn, and iterate for continuous improvement

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 Engage with Your Audience and Foster Community

Build lasting relationships with your followers:

  • Respond to comments and direct messages promptly and genuinely
  • Use Instagram Live and Q&A stickers to host interactive sessions with your audience
  • Share user-generated content and give shoutouts to your loyal fans

 Bonus Tip: Cross-Promote Your Instagram Content

Maximize your reach by sharing your Instagram Stories and IGTV content on other platforms:

  • Embed your IGTV videos in your blog posts to enhance your content and drive more views
  • Share your Instagram Stories on Facebook Stories for additional exposure
  • Promote your IGTV content through email newsletters and social media posts


By leveraging the power of Instagram Stories and IGTV, you can create a dynamic and engaging marketing strategy that drives brand growth. Implement these 9 advanced tips to skyrocket your engagement, conversions, and ultimately, your brand’s success.

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Published On: April 4th, 2023 / Categories: Paid Media /

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