Marketing glossary

Practical definitions for digital marketing, agentic AI, Google Ads, WhatsApp Business API and consent compliance. Each entry stays short: definition + example + related guide link. The list keeps growing as new terms ship.

40 terms·8 categories·free·updated regularly

metrics & kpi

8 terms

CPAcost per action ROASreturn on ad spend ROIreturn on investment CPMcost per mille CPCcost per click CTRclick-through rate CPVcost per view CPLcost per lead

saas + lifecycle

5 terms

CACcustomer acquisition cost LTVcustomer lifetime value MRRmonthly recurring revenue ARRannual recurring revenue Churn Ratecustomer loss rate

google ads

6 terms

Search Wastebudget leak from irrelevant queries Audience Overlapmulti-list targeting collision Quality Score1-10 keyword quality rating Brand ExclusionPMax brand cannibalization fix tCPA / tROASautomated bidding strategies Ad Managementad operations

measurement + infrastructure

6 terms

Conversion Trackingmeasurement infrastructure Data-Driven Attributionmulti-touch attribution model Server-Side GTM1st-party tag delivery Enhanced Conversionshashed-data match recovery Google Tag Managertag management system BigQuerycloud data warehouse

behavior + segmentation

4 terms

Funnelmarketing funnel Bounce Ratesingle-page sessions Customer Segmentationcustomer grouping RFM Analysisrecency, frequency, monetary

whatsapp business

4 terms

WhatsApp Business APIenterprise messaging channel Template Messagepre-approved standard format Consent ComplianceGDPR / CASL / TCPA / KVKK BSPbusiness solution provider

ai + growth

3 terms

Agentic AIgoal-driven autonomous AI Autonomous Marketing Agentself-running marketing AI Growth Hackingexperiment-driven growth

mmm + incrementality

4 terms

mROImarginal ROI Adstockdelayed-decay model Saturation Curvediminishing returns Geo-Liftgeographic incrementality