// glossary
WhatsApp Business API.
Enterprise WhatsApp channel
The WhatsApp Business API is Meta's programmable infrastructure for enterprise brands to communicate with customers over WhatsApp. Unlike the consumer WhatsApp Business app, it supports unlimited recipients, automation, multiple agents, and approved templates.
// detail
The API has no direct access — Meta only grants it through approved BSPs (Business Solution Providers). d-reach is one such Meta-certified BSP.
Differences from the app: app maxes at 256-recipient broadcast lists, manual usage, no automation. API: unlimited recipients (subject to category limits), web panel + API access, automation flows, multi-agent, reporting, template approval workflow.
Example: An e-commerce brand wanting to send a campaign message to 10,000 customers cannot do it with the consumer Business app (256 limit). Through API + Meta-approved BSP, with an approved template, compliant with regional regulations, it sends.