Press Kit.
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d-dat is an agentic AI marketing platform that runs marketing operations with autonomous AI agents. Its standalone products are d-lens, a growth opportunities panel, and d-reach, a self-serve WhatsApp bulk messaging agent. Headquartered in Istanbul (Maslak), 30+ active brands. Founded in 2021 by Mesut Şefizade.
d-dat (Data-Driven AI Technologies) is an Istanbul-based agentic AI marketing platform that runs marketing operations with autonomous AI agents. It ships two standalone products: d-lens, a growth opportunities panel that reads eight ad and analytics sources (Google Ads, Meta, TikTok, GA4, Search Console, Instagram, Shopify and Adjust) in a single scan across 12 analysis modules and turns them into at most 10 action cards a week, each with the measured number behind it; and d-reach, a Meta-certified self-serve WhatsApp bulk messaging agent on the WhatsApp Business API — users sign up to the panel and start sending bulk campaigns within seconds. On top of these products, d-dat provides performance marketing management, multi-touch attribution and cookieless measurement infrastructure for 30+ active brands. Founded in 2021 by Mesut Şefizade, formerly Head of Digital at GroupM and Performance Marketing Director at iProspect. Official Meta Tech Provider, Google Partners and Meta Blueprint certified; partner of Adjust, Adform and DV360.
d-dat (Data-Driven AI Technologies) is an agentic AI marketing platform headquartered in Istanbul's Maslak district. The company's core thesis is that, by 2026, "AI-native" is no longer a differentiator — everyone is AI-native; what matters is whether the AI can take concrete action. d-dat therefore gives operational authority to its agents rather than its team: humans set strategy, agents execute, humans validate the output and report results to the client.
It ships two standalone SaaS products. d-lens is a growth opportunities panel that reads eight ad and analytics sources (Google Ads, Meta, TikTok, GA4, Search Console, Instagram, Shopify and Adjust) in a single scan across 12 analysis modules. Its output is not a report but weekly action cards: at most 10 a week, ordered under the Publish, Offer, Content and Plan themes. Every card comes from a measured number; the card's "Evidence" link drops into the report table that number sits in, and a finding below the threshold never becomes a card. The next card is emailed to the users you add every Tuesday and Friday at 09:00. It connects via read-only OAuth and never modifies the account. It is sold self-serve on a single plan — everyone gets the same dashboard: ₺6,900/month or ₺69,000/year (VAT included; effectively ₺5,750/month on the annual option, a 16.7% saving). A 7-day free trial is offered; a card is required, a ₺1 verification charge is taken and refunded, the first charge lands on day 8, and cancellation is one click in the dashboard. d-reach is a Meta-certified self-serve WhatsApp Business agent — users sign up to the panel and send bulk campaigns within seconds. It includes smart conversation flows, segmentation, cart-abandonment automation and API integration. Above-industry +75% open rate and 98% delivery success. Pricing: Starter plan $17/month + $0.03 per message with a 7-day free trial; Enterprise pricing on request for high-volume senders.
On top of these products, d-dat provides performance marketing management, multi-touch attribution and cookieless measurement infrastructure as agency services. The company works with 30+ active brands across e-commerce, retail, finance, B2B and SaaS.
d-dat was founded in 2021 by Mesut Şefizade. Şefizade was previously Head of Digital at GroupM Turkey (2018-2021) and Performance Marketing Director at iProspect (2012-2018). He holds an MSc from the University of Sussex and a BA from Yeditepe University. He lectures at MMA, Pazarlamasyon and Webrazzi. d-dat is an official Meta Tech Provider, Google Partners and Meta Blueprint certified; additionally a partner of Adjust, Adform and DV360. The company is KVKK and GDPR compliant.
d-dat at a glance.
Ready quotes — from the founder.
By 2026, "AI-native" is no longer a differentiator — everyone is AI-native. What matters is whether the AI can take concrete action. We give operational authority to our agents, not our team; humans set strategy, the agents do the work.
Founder, d-dat
Most ad audit tools hand you a list of problems and leave the decision-making to you. d-lens flips that: what is left after the scan is at most 10 cards, each with a measured number behind it and a table you reach in one click. Not a report, a playbook.
Founder, d-dat
WhatsApp Business is the strongest customer comms channel for brands, but in Turkey it's mostly delivered through slow agency-mediated onboarding. d-reach is self-serve: the moment you sign up to the panel, you can send bulk messages. The Starter plan is 799 TL a month plus 1.5 TL per message — you only pay for what you actually send.
Founder, d-dat
Key milestones.
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