Refund & Cancellation Policy.

01Scope & Definitions

This policy applies to all digital services provided by DATA ANALYTICS TEKNOLOJİ REKLAM A.Ş. ("d-dat"): d-lens (ad audit agent SaaS), d-reach (WhatsApp bulk messaging platform SaaS) and B2B services (ad operations, media planning, strategy consulting).

This policy should be read together with the Terms of Service. In case of conflict, the Terms of Service prevail.

Consumer	A natural or legal person acting for non-commercial, non-professional purposes (Law No. 6502, Art. 3)
Distance contract	A contract entered into without the parties being physically present in the same location
Right of withdrawal	The consumer's right to withdraw from the contract without justification and without paying any penalty
Digital content / service	Computer programs, applications, games, music, video, text and similar data produced and delivered in digital form

02Right of Withdrawal (General)

Users with consumer status have, pursuant to the Distance Sales Regulation, a 14 (fourteen) day right of withdrawal from the date the contract is established, without justification and without paying any penalty.

However, in the case of digital content services, under Article 15/1-(g) of the Distance Sales Regulation, the right of withdrawal expires when performance of the service begins with the consumer's consent. Product-specific sections below explain this exception.

03d-lens Refund Terms

3.1 Free Trial (7 days)

• d-lens can be tried free for 7 days. A card is required to start the trial.
• A ₺1 verification charge is made to confirm the card is valid and is refunded immediately. No other charge is made during the trial.
• The user can cancel with one click from the panel during the trial; in that case nothing is charged.
• The trial ends on day 8; unless cancelled, billing starts automatically on the plan the user picked (monthly or annual). This is disclosed when the trial begins.

3.2 Pricing & Withdrawal

• Subscription pricing: ₺6,900 monthly or ₺69,000 annually (₺5,750/month effective). All amounts include VAT (20%).
• One plan is offered; there is no package difference — only the billing period is chosen. All users get the same feature scope.
• Conversion to paid relies on the express consent given when the trial starts. Before charging, the user is presented with the checkbox "I acknowledge that my right of withdrawal will expire when the service begins".
• Once consent is given and the service begins, the right of withdrawal expires (Regulation Art. 15/1-g). Notwithstanding this, d-dat offers the pro-rata refund described in 3.3 as its own commitment.

3.3 Cancellation & Pro-Rata Refund

• The subscription can be cancelled anytime, with one click from the panel — no phone call, form or correspondence is required.
• If cancelled mid-period, the amount corresponding to unused days is refunded automatically. No separate request is needed; the refund goes back to the card used for payment.
• This applies to both monthly and annual subscriptions. On an annual subscription too, the amount for the remaining days is refunded pro rata.
• The refund amount is the unused-day portion of the last period charged. Processing time depends on the bank.

3.4 Consumer Rights Reserved

The above rules do not limit the user's rights arising from Law No. 6502 on Consumer Protection, the Personal Data Protection Law (KVKK), or any other applicable legislation. In case of defective performance (e.g. the product not functioning as promised, modules described as available being inaccessible), the user's statutory remedies — full refund, partial refund, free repair, or price reduction — remain reserved within legal time limits.

04d-reach Refund Terms

4.1 Pricing Structure

• The d-reach Starter plan carries a 799 TL monthly subscription fee; message sending is not included in this fee
• Message sending is charged separately at 1.5 TL per message. The user loads prepaid credit via the panel; per-message charges are deducted from this balance
• High-volume usage is priced separately under the Enterprise plan (info@d-dat.com)
• Meta-defined "conversation" fees may apply additionally (shown in real time in the panel)

4.2 Free Trial

• d-reach offers a 7-day free trial (message volume limited within Meta's published limits). No payment is taken during the trial; the subscription fee starts only after the trial ends
• The trial period functions as the right-of-withdrawal period

4.3 Unused Credit Refund

• If the user wishes to close their account and request a refund of unused credit, they can contact info@d-dat.com
• Unused credit is refunded in full; no per-message charges may have been deducted from the refunded portion
• Account usage history (number of messages sent, success rate, Meta fees) is shared during the review

4.4 Sent Messages

• Successfully delivered messages are not refundable (the service has been performed)
• For messages rejected by Meta, bounced, or undelivered, automatic credit reversal is performed (visible in the panel)
• No refund is issued for user-caused issues such as incorrect sending, content errors, or recipient list errors

4.5 Post-Closure

• When the account is closed, the recipient list and message history are deleted within 30 days
• During this period, the user may request a data export

05B2B Service Refunds

B2B services (ad operations, media planning, strategy consulting, MMM, attribution infrastructure setup) are governed by a separate Service Agreement. These services:

• Are generally formed between legal entities (B2B); they do not qualify as consumer transactions
• Withdrawal rights are subject to the terms specified in the Service Agreement
• Cancellation, termination and refund procedures are defined in the "Service Term and Termination" clause of the relevant agreement
• For services billed on a monthly retainer basis, upon termination notice the service ends at the end of the current month; partial refunds are not issued

For details, you can request a copy of the relevant agreement at info@d-dat.com.

06Exceptions to the Right of Withdrawal

Under Article 15 of the Distance Sales Regulation, the right of withdrawal may not be exercised in the following cases:

• Goods/services prepared in line with the user's requests or personal needs that are not suitable for return
• Services whose performance has begun with the consumer's prior consent and is completed before the withdrawal period ends — d-lens Pro and sent d-reach messages fall within this scope
• Digital content not delivered on a tangible medium — contracts for digital content delivered via download or online access (Regulation Art. 15/1-g)
• Delivery of newspapers, magazines, and similar periodicals, except those provided under a subscription contract

07Refund Procedure

7.1 Submission Channels

1. Email: info@d-dat.com — writing "Refund request" in the subject line is sufficient
2. Panel: "Account → Cancel / Refund Request" menu in the d-lens / d-reach panel (for Pro members)
3. Mail: Maslak Mah. Eski Büyükdere Cad. No: 21 İç Kapı No: 1 Sarıyer / İstanbul
4. KEP: mesut.sefizade@hs01.kep.tr

7.2 Information to Include

• Name, surname (or company name)
• Email address registered to the account
• Product the refund is requested for (d-lens / d-reach / B2B)
• Date and amount of the charge (visible on the invoice)
• Reason for the refund request (withdrawal / defective performance / unused credit / other)
• The card/IBAN for the refund (payments made via PayTR are automatically returned to the original payment card; no additional information is needed)

08Refund Timing & Method

8.1 Review Period

• d-dat reviews and resolves refund requests within at most 14 (fourteen) business days
• For approved refund requests, payment reversal is initiated within the 14-day statutory period (Law No. 6502, Art. 48/4)

8.2 Refund Method

• Refunds are processed using the same payment method used for the original transaction (PayTR credit card → refund to the same card)
• PayTR-processed refunds typically reflect on the cardholder's bank account within 3-14 business days, depending on the issuing bank
• The refunded amount is the gross amount paid; bank commissions and currency exchange differences are not d-dat's responsibility
• For payments charged in USD, refunds may be calculated using the TCMB (Central Bank of Türkiye) buying rate on the refund date for TL conversion

8.3 Refund Amount Calculation

• Full refund within the withdrawal period: gross charged amount
• Unused d-reach credit refund: full unused balance
• Refund for defective performance: full refund, partial refund, or free repair at the user's choice

09Billing Errors & Outages

In the following cases, the user may request a refund regardless of application deadlines:

• Duplicate charge: Accidentally charging the same subscription twice — the difference is refunded within 5 business days
• Post-cancellation charge: Subscription renewal despite cancellation — the charged amount is fully refunded
• System outage: d-lens or d-reach being inaccessible for more than 24 hours — proportional time-based refund is issued
• Non-user-caused data loss: Within legal limits, payment refund or credit compensation is provided

These situations are treated as defective performance and are independent of the user's right of withdrawal.

10Consumer Complaint Channels

For disputes regarding refund requests, the user may resort to the following channels:

10.1 Consumer Arbitration Committee

• For disputes within the annually updated monetary thresholds, you may apply to the Consumer Arbitration Committee in your place of residence
• The application is free of charge; e-filing is available at tuketicisikayeti.ticaret.gov.tr

10.2 Consumer Courts

• For disputes above the monetary threshold, Consumer Courts have jurisdiction
• Competent court: the court of the user's residence or the seller's domicile (at the user's choice)

10.3 BTK & Other Channels

• For complaints related to communication services, the Information and Communication Technologies Authority (BTK): btk.gov.tr
• For data protection complaints, the Personal Data Protection Authority (KVKK): kvkk.gov.tr
• For online payment disputes, direct application to PayTR: paytr.com
• EU consumers may use the Online Dispute Resolution (ODR) platform: ec.europa.eu/consumers/odr

11Contact

Refund requests	info@d-dat.com
General	info@d-dat.com
Legal / KVKK	info@d-dat.com
Mail	Maslak Mah. Eski Büyükdere Cad. No: 21 İç Kapı No: 1 Sarıyer / İstanbul
KEP	mesut.sefizade@hs01.kep.tr
Mersis	0271-1964-6050-0001

This policy is prepared within the framework of Law No. 6502 on Consumer Protection, the Distance Sales Regulation (Official Gazette 27.11.2014/29188) and the Turkish Code of Obligations. It is updated as legislation changes.