// resources

Practical resources.

Daily-use content for marketing operations — long-form guides, fast glossary lookups, calculators, and downloadable checklists. Free, attribution-friendly, marketing-team-ready.

// 01 · long-form

Guides.

From Google Ads audits to marketing mix modelling, server-side tracking migration to RFM analysis — long-form practical guides. Every one ships with a checklist, formula or table.

// content 15+ articles // scope Google Ads · Meta · WhatsApp · MMM · server-side

→ go to guides

// 02 · reference

Glossary.

CPA, ROAS, LTV, RFM, server-side GTM, agentic AI — the marketing world's terminology with practical definitions. Each term: formula + example + related guides.

// content 40+ terms // scope metrics · SaaS · measurement · ai · whatsapp · MMM

→ go to glossary

// 03 · alternatives

Comparisons.

Honest side-by-side comparisons against Triple Whale, Northbeam, Hyros, Madgicx, Optmyzr, Smartly. Where d-lens fits, where it doesn't.

// content 6 comparison pages // scope ad analytics · attribution · automation

→ go to comparisons

// 04 · pdf

Downloads.

PDF checklists for marketing teams — Google Ads audit, WhatsApp Business compliance, Performance Max optimization. Print, lay on the desk, work down.

// content 3 checklists // format PDF · A4

→ go to downloads