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A 12-step practical list to audit a Google Ads account from scratch — conversion tracking, search waste, match types, quality score, automated bidding data, audience overlap, PMax data leakage, attribution model.
A 12-step legal compliance list before launching a bulk campaign — explicit opt-in, regional registration, Business API, Meta-approved BSP, template approval, opt-out, segmentation, quality rating, spam reports, data retention.
A 12-step list for optimizing PMax campaigns from scratch — brand exclusion, search themes, asset group, audience signal, bidding strategy, conversion tracking, attribution model, listing group, brand search conflict.