Where is your budget quietly leaking?
An autonomous ad audit agent. 46+ modules scan your Google, Meta, TikTok and GA4 accounts, catch every leak and produce an AI optimization roadmap for each one. The machine does the analysis — the call is yours.
d-lens is an autonomous, AI-powered ad audit and action agent. It scans Google Ads, Meta Ads, TikTok Ads and GA4 accounts across 46+ modules, connects via read-only OAuth, makes no changes to the account, and — instead of just listing problems — produces an AI optimization roadmap ("pause this campaign", "switch this match type") for every finding. We are currently in a launch partner application phase: free for selected brands, with cohort selected based on account fit at the end of the application window.
How d-lens works.
d-lens is free for our launch partners.
15 years of operational expertise are embedded in d-lens; we mature it on live customer dynamics with a selected cohort.
Your application is in.
The cohort will be selected based on account fit after the application window closes; we will email you the outcome either way. For follow-up questions, reach us at info@d-dat.com.
The platforms already optimize campaigns.
d-lens produces an action on every screen.
Google's and Meta's AIs already tune bids, expand targeting, shift budget. The era of "turn off mobile, focus on male audiences" is over. We don't surface that kind of advice — because that simplicity stopped working a long time ago.
What you'll see in the panel.
// 12 of 46+ modules · scan your account to see them all// 12 of 46+ modules · example view from a real client panel · brand and campaign names anonymized
// example output anonymized from a real client panel · campaign names and brand identity masked
Multi-signal diagnosis
It doesn't decide on a single metric. It won't say "pause" just because frequency is high — it reads the weekly performance trend, new-audience reach rate and the diminishing-returns curve together. Then it produces the roadmap.
Cross-platform context
Channels aren't read in isolation, they're read together. TikTok ROAS looks low, but it lifts Google searches by 23%. d-lens produces a "refresh the creative, hold the budget" roadmap.
The system analyzes, you decide
Not automation, decision support. d-lens cannot make changes inside your account. It runs the analysis, reads the context, produces the roadmap — but the final call is always yours.
What the methodology behind d-lens has delivered.
Every line of d-lens code comes from years of running the same diagnose-and-act discipline with real clients. The outcomes below — from three brands we operated on the agency side — are exactly the work d-lens now automates.
Money Leak Map (CP-04) flagged 23% wasted spend; Budget Allocation (CP-03) shifted budget from TikTok to Google Performance Max; Search Term Waste (G-05) cleaned out low-intent queries.
Creative Fatigue (M-03) caught burned-out creatives, Audience Overlap (M-04) exposed 4 overlapping audiences; a fresh creative test cycle dropped CPA by 41%.
Funnel Drop-off (GA4-01) surfaced a broken checkout tracking event; Event Anomaly (GA4-05) cut a low-quality traffic source feeding bad-fit signups.
10 minutes. Three steps.
Connect your account, let the system analyze, apply the recommendations.
Connect
Connect your account with read-only access. We can't make any changes inside your account.
AI analyzes
46 modules scan your account across 5 stages. AI reads the data cross-channel — an anomaly on one platform is read alongside an opportunity on another.
Optimize the account
An AI optimization roadmap for every finding. AI does the analysis, you make the call — apply the roadmap, the account improves.
Every module scans, AI writes the roadmap.
It doesn't hand you a problem list and walk away. d-lens produces a tailored AI optimization roadmap for every finding.
AI catches budget leakage across platforms and calculates how much to shift, and to which channel.
Audits your tracking stack and verifies data reliability, surfacing every broken point.
AI surfaces wasteful search terms, generates a ready-to-apply negative-keyword list and recommends a bid strategy.
AI catches fatigued creatives, suggests new variant angles and lays out an audience-consolidation plan.
AI catches creatives whose hook rate is dropping and tells you which angle the next content should take.
AI surfaces product-layer opportunities and tells you which SKUs deserve more budget.
AI compares organic content performance against paid and surfaces synergy opportunities.
Scans every channel,
turns every finding into action.
Paid, organic, product, e-commerce — your entire digital footprint analyzed by a single engine.
Google Ads
Bid strategy, budget allocation, impression share, search term waste, quality score, geographic performance, diminishing returns, creative performance.
Meta
Structure & learning, creative fatigue, audience overlap, ad diagnostics, frequency, diminishing returns, CPAS & true ROAS, placement performance.
TikTok
Placement audit, budget allocation, diminishing returns, rebalancing, creative performance.
GA4
Funnel drop-off, measurement hygiene, new vs returning, returning value, event anomaly — is your tracking stack solid?
Shopifycoming soon
Order, cart, product and customer-data integration — match ad spend to actual revenue and read ROAS at SKU level.
Product & Commerce
SKU performance, category opportunity, special day calendar — discover product-layer opportunities.
Organic
Reels & short-form analysis, organic reach trend, content resonance (PRS) — sync organic with paid.
Criteocoming soon
Retargeting performance, dynamic catalog, lookback-window analysis — yield reading on the lower-funnel layer.
LinkedIn Adscoming soon
B2B campaign analysis, audience-targeting quality, lead-gen form performance, sponsored-content benchmarks.
No matter who's running the account.
See the real state of your account and know what to do next.
No matter who's running the account — you, your team, an external partner — d-lens shows the real state of the account and tells you what to do next. Make decisions on data, run optimizations against the roadmap it produces.
"I saw the cause of the CPA drop more clearly than ever before. I applied the negative-keyword list AI produced — 18% drop in a week."
// E-COMMERCE GROWTH MANAGERStop analyzing 10 client accounts one by one. d-lens scans them all and produces the action roadmap you'll present to your client. Senior-level analysis in 10 minutes. Send a professional report, earn the trust.
"I cut 2 days of work per client down to 10 minutes. My clients are floored by how concrete the roadmaps are."
// DIGITAL MARKETING CONSULTANTThe 2-day junior analysis is now a 10-minute scan with senior-level roadmaps. You're multiplying your team's capacity. Consistent, deep analysis on every account, guaranteed.
"With a 3-person team we now manage 15 accounts. AI 5x'd our analysis capacity."
// AGENCY FOUNDERConcrete results.
Example cases from customer panels — results vary by brand, sector and account maturity.
Questions
Scan your account.
A short application. Selection at cohort close. Selected launch partners get d-lens for free.