// download · checklist
WhatsApp Bulk Messaging Compliance Checklist.
12-step legal compliance list · printer-friendly
A 12-step practical checklist for ensuring GDPR / CASL / TCPA / KVKK compliance + Meta requirements before launching a WhatsApp bulk messaging campaign. One missing item = legal/operational risk. Cmd+P (Mac) or Ctrl+P (Windows) saves as PDF.
To save as PDF: Cmd + P (Mac) or Ctrl + P (Windows) → "Destination" → "Save as PDF".
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// 12-step checklist
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Explicit opt-inHave you collected commercial-message consent from each recipient? Is the consent statement specific (sender, channel, content)?regional consent law requirement
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Regional registrationAre you registered with the relevant regional system (İYS in Türkiye, similar compliance in your jurisdiction)?e.g. İYS · Ministry of Trade
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WhatsApp Business API usageAre you sending via the official API (not the consumer app or grey-market automation)?Meta requirement
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Meta-approved BSPIs your infrastructure provider Meta-certified? Non-certified BSPs increase ban risk.
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Correct template categoryAre you using the right category (Marketing / Utility / Authentication)? Misuse drops quality rating.
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Template approvalHave all your templates passed Meta approval? Don't keep sending rejected templates.
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Opt-out mechanismIs "reply STOP to unsubscribe" or equivalent visible in messages? Required by most regional regulations.
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SegmentationAre you not blasting the same message to 100K? Segmenting by geography, prior purchase, or age both lifts conversion and reduces spam-detection.
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24-hour service windowAre you using the open service window (after a user messages you) for free-form replies, not just templates?
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Quality rating monitoringIs your number's quality rating "High"? "Medium" warrants investigation; "Low" cuts your throughput limit.
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Spam report monitoringIs the spam-report rate above 1%? If yes, your message content is misleading, segmentation is weak, or send frequency is too high.
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Personal data retentionHow long are you storing recipient phone numbers? Once the marketing purpose ends, deletion is required by data-protection laws.
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