// download · checklist
Performance Max Optimization Checklist.
12-step PMax audit list · printer-friendly
A 12-step practical list for optimizing Performance Max campaigns from scratch or existing. From brand cannibalization to attribution mismatch, check sequentially. Cmd+P (Mac) or Ctrl+P (Windows) saves as PDF.
To save as PDF: Cmd + P (Mac) or Ctrl + P (Windows) → "Destination" → "Save as PDF".
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// 12-step checklist
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Is the brand exclusion list active?Brand name + variants + spelling errors added?settings → brand exclusions
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Are search themes set?5-10 themes? Brand name not added as a theme?
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Asset group count between 1-3?More than that means fragmentation; consolidate
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How many "Low" assets in asset insights?Above 20% means rotation time
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Audience signal added?Customer match + similar audience + remarketing — start hints to the algorithm
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Bidding strategy aligned with data threshold?Check the conversion table; if insufficient, drop to Maximize Conversions
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Conversion tracking health?Gap between GA4 + Google Ads conversion counts greater than 10%?
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Attribution model data-driven?If last-click, switch immediately
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Conversion window aligned with sales cycle?Too short undermines data-driven attribution
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Listing group (e-commerce) optimized?Low-margin products in their own segment? Out-of-stock products excluded?
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Are you watching Search Terms Insights?Which query themes are actually producing conversions?
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Is there conflict with brand search?Brand search impression share tracked weekly? Drop after PMax launch?
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d-lens runs 5 PMax-specific modules: brand-exclusion leakage, asset group performance, search-theme overlap, attribution health, negative-keyword leakage.
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