// glossary
Agentic AI.
Goal-driven autonomous AI
Agentic AI is the category of AI systems that take a goal rather than a single prompt, run a multi-step plan to achieve it, and produce concrete next actions. The defining traits versus traditional AI tools (ChatGPT, Jasper) are autonomy and action production.
// detail
Four traits a system must have to qualify as agentic:
- Goal-directed — takes goals, not prompts
- Planning-capable — decides which subtasks to run
- Action-oriented — output is concrete next steps, not observations
- Bounded — operates within explicit guardrails (read-only, human approval, transparent reasoning)
Example: Asking ChatGPT "write this copy" is using a prompt-driven AI tool. Asking an ad audit agent "audit my account and recommend improvements" is agentic AI — the system runs 46+ modules autonomously, finds issues, produces concrete actions.