What's in this video?
- Try-On — AI-powered creative studio. Virtual try-on cabins integrating product imagery into ad creative.
- New campaign suggestion + reporting features in Merchant Center. Automatic budget recommendations and performance summaries.
- Chat-powered analytics in GA4 and the Ads panel. The start of an era where decisions are data-driven, not "I think".
- Data Manager panel for SEO and data integration. Central management of first-party data flow.
// note
Digital advertising is being rewritten by AI. A wave of changes agencies, brands, performance marketers and SEO specialists cannot afford to miss.
Our take
Google's move is a clear shift toward answering inside the panel — "ask via chat, panel responds". This standardizes an agent-like usage experience over manual analysis. For us, this is a natural validation of d-lens' core thesis: "every finding gets an action recommendation."
One caveat: Try-On and auto-suggestions are good starting points — they are not the decision-maker. Which recommendation to apply still requires team judgment. Automation expands horizontally; strategy compounds vertically.
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