Autonomous Google Ads audit agent
d-lens · 40+ modules · Performance Max, Search, Shopping · 7-day free trial
blog · google ads · 01.06.2025
Google Ads New Features: Try-On, Data Panel, AI Assistant
Google Ads' new AI-powered features change how digital marketers and brand managers work. This short video walks through the 5 biggest changes, from a new creative studio to the Data Manager panel.
What's in this video?
- Try-On, an AI-powered creative studio. Virtual try-on cabins integrating product imagery into ad creative.
- New campaign suggestion and reporting features in Merchant Center. Automatic budget recommendations and performance summaries.
- Chat-powered analytics for GA4 and the Ads panel. The start of an era where decisions are data-driven, not "I think".
- Data Manager panel for SEO and data integration. Central management of first-party data flow.
note
Digital advertising is being rewritten by AI. A wave of changes agencies, brands, performance marketers and SEO specialists cannot afford to miss.
Our take
Google's move is a clear shift toward answering inside the panel, meaning "ask via chat, panel responds". This standardizes an agent-like usage experience over manual analysis. For us, this is a natural validation of d-lens' core thesis: "every finding gets an action recommendation."
One caveat: Try-On and auto-suggestions are good starting points, but they are not the decision-maker. Which recommendation to apply still requires team judgment. Automation expands horizontally; strategy compounds vertically.
related
Apply