// founder · 01
d-dat
// author · founder
Mesut Şefizade.
Founder · d-dat
Founded d-dat in 2021 to channel 12+ years of digital marketing operations experience into an agentic AI infrastructure. Previously Head of Digital at GroupM Turkey running paid media teams, and Performance Marketing Director at iProspect running large-scale ad operations. d-dat's two production agents — d-lens (autonomous ad audit and action agent) and d-reach (self-serve WhatsApp bulk messaging agent) — are built on this operational foundation.
BA from Yeditepe University, MSc from the University of Sussex. Lecturer at MMA, Pazarlamasyon and Webrazzi on performance marketing, attribution and agentic AI. Publishes practical agentic marketing content on YouTube and through d-dat's editorial platform.
// career
12 years of performance marketing, 4 years of agentic AI.
2021 — present
d-datfounder · agentic ai marketing platform
Istanbul · Türkiye
2018 — 2021
GroupM Turkeyhead of digital · WPP group
Istanbul · Türkiye
2012 — 2018
iProspectperformance marketing director · dentsu group
Istanbul · Türkiye
// education and teaching
Academic background + lectureships.
// graduate
University of SussexMaster of Science · sussex.ac.uk
// undergraduate
Yeditepe UniversityBachelor of Arts · yeditepe.edu.tr
// lectureship
MMA Türkiyemobile marketing association · performance modules
// lectureship
Pazarlamasyon · Webrazziagentic AI · attribution · MMM content
// areas of expertise
Topics he writes and speaks about.
Agentic AI Marketing
Autonomous Marketing Agents
Performance Marketing
Google Ads Audit
Meta Advantage+
TikTok Ads
WhatsApp Business API
Marketing Mix Modelling (MMM)
Multi-Touch Attribution
Cookieless Measurement
KVKK & GDPR Compliance
Ad Operations Automation
// published guides