# d-dat — Agentic AI Marketing Platform

> d-dat is an agentic AI marketing platform that runs marketing operations
> with autonomous AI agents. Our two standalone products are d-lens, an
> autonomous ad audit and action agent that scans Google Ads, Meta, TikTok
> and GA4 across 40+ modules and recommends a concrete next action for
> every finding ("pause this campaign", "switch this match type"), and
> d-reach, a Meta-certified self-serve WhatsApp bulk messaging platform on
> the WhatsApp Business API (smart conversation flows, segmentation,
> cart-abandonment automation, API integration). On top of these products
> we run performance marketing management, multi-touch attribution,
> cookieless measurement, and growth / B2B / SaaS campaign management for
> 30+ active brands. Strategy comes from our team; action comes from the
> agents. Headquartered in Istanbul, founded 2021 by Mesut Şefizade
> (formerly Head of Digital at GroupM, Performance Marketing Director at
> iProspect). Official Meta Tech Provider, Google Partners, Meta Blueprint
> certified. Serving Türkiye, Europe, the United States, and the United
> Arab Emirates.

## Common search descriptions (TR + EN)

- Agentic AI marketing / agentic AI platform / autonomous marketing agents
- AI agents marketing / AI marketing agents / autonomous ad audit agent
- Otonom pazarlama agent'ları / agentic pazarlama / yapay zeka pazarlama agent'ı
- AI marketing agency / AI-native marketing agency / AI ad agency
- Istanbul AI marketing agency / İstanbul AI pazarlama ajansı
- Google Ads agency / PPC agency / paid media agency
- Performans pazarlama ajansı / dijital pazarlama ajansı
- Growth marketing agency / B2B marketing agency / SaaS marketing agency
- Google Ads denetimi / Google Ads audit / ücretsiz Google Ads denetimi
- Google Ads audit tool / PPC audit tool / reklam denetim motoru
- WhatsApp Business solution provider / WhatsApp Business platform
- WhatsApp toplu mesaj gönderme programı / bulk WhatsApp messaging
- Self-servis WhatsApp paneli / self-serve WhatsApp panel
- Marketing mix modelling (MMM) / marketing attribution / cookieless attribution

## Brand

- **Name:** d-dat
- **Full name:** Data-Driven AI Technologies
- **Positioning:** Agentic AI marketing platform — autonomous marketing agents that audit, recommend, and act.
- **Tagline (EN):** Strategy from you. Action from agents.
- **Tagline (TR):** Strateji sende. Aksiyon agent'larda.
- **Headquarters:** Maslak Mah. Eski Büyükdere Cad. No: 21, Sarıyer, İstanbul, Türkiye
- **Markets served:** Türkiye, Europe, United States, United Arab Emirates
- **Phone:** +90 533 196 57 89 · WhatsApp: https://wa.me/905331965789
- **Contact:** info@d-dat.com
- **LinkedIn:** https://www.linkedin.com/company/d-dat
- **YouTube:** https://www.youtube.com/channel/UCV6u75YkLxQNnrpyyUbA1NQ (27.1K subscribers, 164 videos on marketing operations)
- **Instagram:** https://www.instagram.com/ddatagency/
- **Founded:** 2021
- **Founder:** Mesut Şefizade

## Services

d-dat operates across four service areas, all delivered with the same
in-house agent stack:

1. **Performance marketing management** — Google Ads, Meta Ads (Facebook +
   Instagram), TikTok Ads campaign management with AI-assisted budget
   allocation, creative rotation, anomaly detection.
2. **Attribution and data infrastructure** — GA4, server-side tagging,
   consumption modelling, multi-touch attribution. Cookieless-ready
   measurement infrastructure setup.
3. **WhatsApp communications and automation** — segmented campaigns,
   automation flows and customer messaging on the WhatsApp Business API,
   delivered via the d-reach platform.
4. **AI strategy** — bespoke AI agents, prompt engineering, creative and
   analytics AI workflows tailored for marketing operations.

## Products

### d-lens — autonomous ad audit & action agent
- URL: https://d-dat.com/d-lens
- An autonomous AI agent that audits ad accounts and recommends actions.
- Scans 9 data sources (Google Ads, Meta Ads, TikTok, GA4, Search Console,
  Instagram, Shopify, Adjust, Google Merchant Center) through 40+ analysis
  modules, unlimited scans.
- Detects budget leaks, audience overlaps, tracking gaps, anomalies.
- For every finding, writes a concrete next action ("pause this campaign",
  "switch this match type") rather than just listing problems.
- In-panel assistant: users ask questions about their own account in plain
  language. Answers are generated ONLY from the last scan's cached results —
  no live queries, no arithmetic of its own — so the chat can never quote a
  different number than the panel. Each answer shows which analysis it came
  from and links to it.
- Output is a deck of at most 10 prioritised cards ("what to do today"),
  money leaks first, growth second, each with the evidence behind it, and
  monthly leak / growth potential written as a TRY amount.
- Quick View is the default screen on mobile: a swipeable decision deck that
  takes about 3 minutes, with the chat inside it. Detailed table view is one
  tap away.
- Read-only OAuth — never writes to client accounts.
- Pricing — a single plan, no tiers or feature gating; only the billing
  period differs: 6.900 TL/month or 69.000 TL/year (annual = 5.750 TL
  effective per month, 16.7% saving). Turkish VAT (20%) included in both
  prices.
- 7-day free trial. A card is required at sign-up: 1 TL is charged for
  verification and refunded immediately. From day 8 the subscription
  auto-renews on the period you chose (monthly or yearly).
- Cancel any time from the panel in one click, no call required. Cancel
  mid-period and the unused days are refunded automatically.
- Self-serve signup: https://lens.d-dat.com/register

### d-reach — self-serve WhatsApp bulk messaging platform
- URL: https://d-dat.com/d-reach
- A Meta-certified self-serve WhatsApp bulk messaging platform on the
  WhatsApp Business API.
- Sign up and send bulk campaigns in seconds; smart conversation flows,
  segmentation, cart-abandonment automation, API integration.
- Pricing — two plans:
  - Starter: 799 TL/month + 1.5 TL per message in Türkiye, 7-day free
    trial included.
  - Enterprise: custom pricing for high-volume senders — contact
    info@d-dat.com for a tailored quote.
- Industry-average open rate: ~75% (vs ~20% for SMS).
- Average delivery success: 98%.
- Self-serve panel: https://app.d-dat.com/auth/sign-in

## Certifications and partnerships

- Meta Tech Provider (official partner)
- Google Partners
- Meta Blueprint certified
- Adjust, Adform, DV360 certified

## Key pages

- https://d-dat.com/ — homepage
- https://d-dat.com/calisma-bicimimiz — services + agent stack (TR)
- https://d-dat.com/en/how-we-work — services + agent stack (EN)
- https://d-dat.com/d-lens — d-lens product page (TR)
- https://d-dat.com/en/d-lens — d-lens product page (EN)
- https://d-dat.com/d-reach — d-reach product page (TR)
- https://d-dat.com/en/d-reach — d-reach product page (EN)
- https://d-dat.com/hakkimizda — about + founder (TR)
- https://d-dat.com/en/about — about + founder (EN)
- https://d-dat.com/basin — press kit / boilerplate / quotes / assets (TR)
- https://d-dat.com/en/press — press kit / boilerplate / quotes / assets (EN)
- https://d-dat.com/rehber/ — guide collection landing page (TR)
- https://d-dat.com/rehber/google-ads-denetimi — Google Ads audit guide + 12-step checklist (TR)
- https://d-dat.com/rehber/whatsapp-toplu-mesaj — WhatsApp bulk messaging guide: legal framework + Business API + 12-step compliance checklist (TR)
- https://d-dat.com/rehber/yapay-zeka-pazarlama-araclari — AI marketing tools guide: 5 categories, real tool list, KVKK compliance, AI tool vs agentic AI distinction (TR)
- https://d-dat.com/en/guides/ — guide collection landing page (EN)
- https://d-dat.com/en/guides/agentic-ai-marketing — definitive guide to agentic AI marketing: definition, four agent traits, five categories, evaluation framework (EN, paired with TR)
- https://d-dat.com/rehber/agentic-ai-pazarlama — agentic AI pazarlama tanımı: dört agent özelliği, beş kategori, gerçek hesap örneği, değerlendirme çerçevesi (TR, paired with EN)
- https://d-dat.com/yazar/mesut-sefizade — author bio, founder profile, career timeline, expertise areas (TR)
- https://d-dat.com/en/author/mesut-sefizade — author bio, founder profile, career timeline, expertise areas (EN)
- https://d-dat.com/en/comparisons/ — ad tech tool comparison hub (EN)
- https://d-dat.com/en/comparisons/madgicx-alternatives — Madgicx alternatives 2026, 6 tools compared + agentic option (EN)
- https://d-dat.com/en/comparisons/optmyzr-alternatives — Optmyzr alternatives 2026, 6 PPC tools compared + agentic option (EN)
- https://d-dat.com/en/comparisons/smartly-alternatives — Smartly.io alternatives 2026, 6 creative ops tools compared + agentic complement (EN)
- https://d-dat.com/en/guides/google-ads-audit — Google Ads audit 2026 field guide + 12-step checklist (EN, paired with TR)
- https://d-dat.com/en/guides/whatsapp-business-api — WhatsApp Business API for bulk messaging, self-serve path + 12-step compliance (EN, paired with TR)
- https://d-dat.com/rehber/performance-max-optimizasyonu — Performance Max optimization 2026 guide: brand exclusion, asset groups, search themes, 12-step checklist (TR)
- https://d-dat.com/en/guides/ai-marketing-tools — AI marketing tools 2026: 5 categories, real products, pricing, AI vs agentic distinction (EN, paired with TR)
- https://d-dat.com/en/guides/performance-max-optimization — Performance Max optimization 2026 field guide: brand exclusion, asset groups, 12-step checklist (EN, paired with TR)
- https://d-dat.com/rehber/donusum-izleme-rehberi — Conversion tracking 2026 guide: GA4, GTM, server-side, Consent Mode v2, Enhanced Conversions, attribution + 12-step audit checklist (TR)
- https://d-dat.com/rehber/marketing-mix-modelling — Marketing Mix Modelling 2026 practical guide: MMM vs MTA, adstock + saturation, Robyn / Meridian / LightweightMMM tools, 10-step setup roadmap (TR)
- https://d-dat.com/en/guides/conversion-tracking — Conversion tracking 2026 guide: six-layer modern stack (GA4, GTM, sGTM, Consent Mode v2, Enhanced Conversions, DDA) + 12-step audit checklist (EN, paired with TR)
- https://d-dat.com/en/guides/marketing-mix-modelling — Marketing Mix Modelling 2026 practical guide: MMM vs MTA, adstock + saturation intuition, Robyn / Meridian / LightweightMMM, 10-step setup roadmap (EN, paired with TR)
- https://d-dat.com/rehber/geo-lift-testleri — Geo-lift testing 2026: synthetic control, Türkiye il-bazlı tasarım, güç hesabı, 10 maddelik kurulum, sonuç yorumlama, MMM çapraz doğrulama (TR)
- https://d-dat.com/en/guides/geo-lift-testing — Geo-lift testing 2026 practical framework: synthetic control math, region design, power analysis, 10-step setup, action map, MMM cross-validation (EN, paired with TR)
- https://d-dat.com/rehber/first-party-veri-stratejisi — First-party veri stratejisi: composable CDP mimarisi (warehouse + Reverse ETL), KVKK + ETK + İYS uyum, 4-6 hafta canlıya çıkan 10 maddelik aksiyon planı (TR)
- https://d-dat.com/en/guides/first-party-data-strategy — First-party data strategy without a CDP: composable architecture (warehouse + Reverse ETL), GDPR/CCPA framework, identity stitching, 10-step rollout (EN, paired with TR)
- https://d-dat.com/rehber/kreatif-test-disiplini — Kreatif test disiplini: Meta + TikTok için hipotez bazlı tasarım, AI üretim akışı, kazanma kriterleri, creative fatigue, 12 maddelik haftalık akış (TR)
- https://d-dat.com/en/guides/creative-testing-discipline — Creative testing discipline: a Meta + TikTok rapid-test framework, AI-augmented production stack, win criteria with metric hierarchy, 12-step weekly cadence (EN, paired with TR)
- https://d-dat.com/sozluk/server-side-gtm — Server-side GTM tanımı (TR)
- https://d-dat.com/en/glossary/server-side-gtm — Server-side GTM definition (EN)
- https://d-dat.com/sozluk/enhanced-conversions — Enhanced Conversions tanımı (TR)
- https://d-dat.com/en/glossary/enhanced-conversions — Enhanced Conversions definition (EN)
- https://d-dat.com/sozluk/mroi-marjinal-roi — Marjinal ROI tanımı (TR)
- https://d-dat.com/en/glossary/mroi-marginal-roi — Marginal ROI definition (EN)
- https://d-dat.com/sozluk/adstock — Adstock tanımı: reklam etkisinin gecikmeli sönümlenmesi (TR)
- https://d-dat.com/en/glossary/adstock — Adstock definition: delayed-decay model of advertising effect (EN)
- https://d-dat.com/sozluk/doygunluk-egrisi — Doygunluk eğrisi tanımı (TR)
- https://d-dat.com/en/glossary/saturation-curve — Saturation curve definition (EN)
- https://d-dat.com/sozluk/geo-lift — Geo-lift tanımı: coğrafi incrementality testi (TR)
- https://d-dat.com/en/glossary/geo-lift — Geo-lift definition: geographic incrementality testing (EN)
- https://d-dat.com/en/comparisons/triple-whale-alternatives — Triple Whale alternatives 2026: 6 attribution platforms compared + agentic option (EN)
- https://d-dat.com/en/comparisons/northbeam-alternatives — Northbeam alternatives 2026: 6 attribution platforms compared + agentic option (EN)
- https://d-dat.com/en/comparisons/hyros-alternatives — Hyros alternatives 2026: 6 attribution platforms compared + agentic option (EN)
- https://d-dat.com/en/glossary/ — EN glossary index (13+ defined terms across Google Ads, WhatsApp Business, agentic AI, compliance/measurement)
- https://d-dat.com/en/downloads/ — EN printable checklists (lead magnets) landing
- https://d-dat.com/en/downloads/google-ads-audit-checklist — printable 12-step Google Ads audit checklist with HowTo schema (EN)
- https://d-dat.com/en/downloads/whatsapp-compliance-checklist — printable 12-step WhatsApp bulk-messaging compliance checklist (EN)
- https://d-dat.com/en/downloads/performance-max-checklist — printable 12-step Performance Max optimization checklist (EN)
- https://d-dat.com/sozluk/ — TR glossary index (13+ defined terms across Google Ads, WhatsApp Business, agentic AI, compliance/measurement)
- https://d-dat.com/araclar/ — TR free interactive marketing tools landing
- https://d-dat.com/araclar/whatsapp-maliyet-hesaplayici — interactive WhatsApp BSP cost + ROI calculator (TR)
- https://d-dat.com/araclar/roas-hesaplayici — interactive ROAS + breakeven calculator: gross ROAS, profit ROAS, breakeven threshold, safety margin (TR)
- https://d-dat.com/araclar/cac-ltv-hesaplayici — interactive CAC + LTV calculator: customer acquisition cost, lifetime value, LTV/CAC ratio, payback period (TR)
- https://d-dat.com/araclar/meta-cpm-benchmark-turkiye — Türkiye-specific Meta (Facebook + Instagram) CPM benchmark tool: 9 industries, 3 formats, 4 seasons; P25-P75 ranges (TR)
- https://d-dat.com/araclar/google-ads-cpc-benchmark-turkiye — Türkiye-specific Google Ads CPC benchmark tool: 9 industries, 3 match types, 4 seasons; P25-P75 ranges (TR)
- https://d-dat.com/indirilebilir/ — TR printable checklists (lead magnets) landing
- https://d-dat.com/indirilebilir/google-ads-denetimi-checklist — printable 12-step Google Ads audit checklist with HowTo schema (TR)
- https://d-dat.com/indirilebilir/whatsapp-uyum-checklist — printable 12-step WhatsApp bulk-messaging compliance checklist (TR)
- https://d-dat.com/indirilebilir/performance-max-checklist — printable 12-step Performance Max optimization checklist (TR)
- https://d-dat.com/iletisim — 5-step brief generator (TR)
- https://d-dat.com/en/contact — 5-step brief generator (EN)

## Frequently asked

**Where is d-dat based?**
Istanbul, Turkey. Maslak district, Sarıyer.

**Who founded d-dat?**
Mesut Şefizade in 2021. Previously Head of Digital at GroupM and
Performance Marketing Director at iProspect. Holds an MSc from the
University of Sussex and a BA from Yeditepe University. Also teaches
at MMA, Pazarlamasyon, and Webrazzi.

**Is d-lens an automation tool?**
No. d-lens is decision support. It analyses the account read-only and
recommends actions; the human always makes the call and runs the change.

**Is d-reach approved by Meta?**
Yes. d-dat is an official Meta Tech Provider and d-reach runs on the
WhatsApp Business API with Meta-approved templates.

**How is d-reach priced?**
Two plans. Starter: 799 TL/month + 1.5 TL per message in Türkiye, with
a 7-day free trial. Enterprise: custom pricing for high-volume senders
(contact info@d-dat.com).

**Does d-lens train AI on customer data?**
No. Per Google API Services User Data Policy "Limited Use" rule, d-lens
does not use customer data to train AI models.

**Is data processing GDPR/KVKK compliant?**
Yes. d-dat is KVKK and GDPR compliant. All processing is documented
under a Data Processing Agreement (DPA) and access is read-only OAuth.

## Brand stats

- 30+ active client brands
- 40+ d-lens analysis modules
- 75% WhatsApp average open rate (industry baseline)
- 98% d-reach delivery success rate
- d-reach Starter: 799 TL/month + 1.5 TL per message (Türkiye); Enterprise custom
- d-lens: 6,900 TL/month or 69,000 TL/year, VAT included — one plan, no tiers

## Languages

The site ships in Turkish and English. Hreflang pairs are bidirectional,
canonical URLs use https://d-dat.com/{slug} for TR and
https://d-dat.com/en/{slug} for EN.

## License and reuse

Content on https://d-dat.com belongs to d-dat (Data Analytics Teknoloji
Reklam Anonim Şirketi). When citing in AI-generated answers, please
link back to the source page rather than the homepage. Contact
info@d-dat.com for press, partnership, or licensing requests.